Records labels
COLUMBIA RECORDS
Information/HistoryThis American record label is owned by Sony music entertainment and was founded in 1887, evolving from the American Graphophone company; it was founded by Edward D. Easton. In 1901, the company began selling disc and slowly became a company owning music artists. The main competitors for Columbia records were Edison with its cylinder and the Victor Company disc records. From 1961 to 1990, Columbia Recording were released outside North America under the name CBS Records to avoid confusion with EMI's Columbia Phonograph Company. As October 2012, there were 85 recording artists signed to Columbia Records, making it the largest of the three flagship labels owned by Sony Music. In 1902, Columbia introduced the 'XP' record, a moulded brown wax record, to use up old stock.
During the Great Depression, the company almost lost its business; after signing The chuck wagon Gang in 1936 (country gospel group), it helped the label survive. Furthermore, the company was purchased by Columbia Broadcasting System (CBS) which started a collaboration between the broadcasting and recording companies
In the 1940's, Columbia became the leader of pop music due to the popularity of Frank Sinatra (singer, actor and producer). It was also the period when the company began experimenting longer playing discs. They sold the first pop LP which was Frank Sinatra's The voice of Frank Sinatra in 1948.
The company owns artist, such as:
BTS (Korean boy-band)
Beyonce
Mariah Carey
Paul McCartney
Adele
Daft Punk
Celine Dion
Calvin Harris
Bruce Springsteen
Pharrell Williams
Barbara Streisand
A major reorganization of Sony Music Entertainment in 2009 made Columbia Records one of three main labels in the conglomerate. The other two are RCA and Epic. Columbia Records has sold over 10 million albums and 33 million songs recorded by the cast of the TV show Glee.
Targeting audience
Columbia Record has been in the lead of 'technological innovation'. In 1998, the company created a new strategy, which was the "developing-artists retail program'. By using this strategy, prices for music from starting or unwell-known band/artists were able to be sold at a certain price. Once the music was sold, the song would be 'auctioned' at a higher price to better known artists. This strategy encourages consumers to try unknown artists without having to spend the same amount of money they would traditionally would have spent on an established artist.
The Company targets its audience by experimenting and releasing with a new focused, re targeting platform to reach more consumers in contextual ways through shortened link on social media site. On YouTube, there are adverts which are previews of the song, this would attract the audience to listen and watch the music video.
The company has a platform called found.ee.; aiming to streamline marketing for the music industry. This methods helps to reduce the company's advertising spend, furthermore the platform enables them to get a better understanding and interest of their audience.
Found.ee is equipped with a contextual ad intelligence feature that works to enable record labels and artists with the ability to show relevant ads to their audiences based on content they have previously expressed interest in.
The platform serves as a way to monetise content and maximise reach and revenue-generating potential of their artists and brands. For artists, the platform enables them to connect with fans and prospective fans to engage in personalised ways, despite the channel.
With cookie tracking, analytics interface and other measurement components, the platform captures contextual data and understands audience preferences. That data is then delivered to the music label or artist.
Adele
Daft Punk
Celine Dion
Calvin Harris
Bruce Springsteen
Pharrell Williams
Barbara Streisand
A major reorganization of Sony Music Entertainment in 2009 made Columbia Records one of three main labels in the conglomerate. The other two are RCA and Epic. Columbia Records has sold over 10 million albums and 33 million songs recorded by the cast of the TV show Glee.
Targeting audience
Columbia Record has been in the lead of 'technological innovation'. In 1998, the company created a new strategy, which was the "developing-artists retail program'. By using this strategy, prices for music from starting or unwell-known band/artists were able to be sold at a certain price. Once the music was sold, the song would be 'auctioned' at a higher price to better known artists. This strategy encourages consumers to try unknown artists without having to spend the same amount of money they would traditionally would have spent on an established artist.
The Company targets its audience by experimenting and releasing with a new focused, re targeting platform to reach more consumers in contextual ways through shortened link on social media site. On YouTube, there are adverts which are previews of the song, this would attract the audience to listen and watch the music video.
The company has a platform called found.ee.; aiming to streamline marketing for the music industry. This methods helps to reduce the company's advertising spend, furthermore the platform enables them to get a better understanding and interest of their audience.
Found.ee is equipped with a contextual ad intelligence feature that works to enable record labels and artists with the ability to show relevant ads to their audiences based on content they have previously expressed interest in.
The platform serves as a way to monetise content and maximise reach and revenue-generating potential of their artists and brands. For artists, the platform enables them to connect with fans and prospective fans to engage in personalised ways, despite the channel.
With cookie tracking, analytics interface and other measurement components, the platform captures contextual data and understands audience preferences. That data is then delivered to the music label or artist.
Other labels
A music industry pioneer in both technology and content, Columbia Records continues operating as one of the four labels of Sony Music Entertainment inc, a global recording company. The other three label groups within SMEI are Epic Records Group, Sony classical and relatively Entertainment Group.
Financial
As one of four label groups within Sony Music Entertainment Inc. Columbia Records does not independently report its financial results; they are included in the Sony Corporation's posted net earnings. For fiscal 1998, ended March 31, 1998, SMEI reported net earnings of $1.67 billion on revenue of $50.73 billion, compared with net income of $1.13 billion on revenue of $45.7 billion in fiscal 1997. In fiscal 1996, Sony's reported net earnings of $512 million on revenue of $43.3 billion, compared with a net loss of $3.3 billion on revenue of $44.8 billion in fiscal 1995.
In 1962, Martin signed the Beatles (a struggling British band). The Beatles deal is one of the cheapest made by Parlophone. During the 1960's, the company became popular, after signing Cilla Black, Billy J Kramer, the Fourmost and the Hollies. The Beatles released the song 'She loves you' and an album 'Peppers Lonely heart club band', this lead the company to become even more popular than before. It was on the charts for 40 weeks.
Parlophone continued as a division of EMI until it was merged into the Gramophone Co. on 1 July 1965. On 1 July 1973, the Gramophone Co. was renamed EMI Records Limited. In 1927, The Columbia company became interested in Parlophone, later Parlophone became a subsidiary of Electric & Music industries after Columbia Graphophone merged with the Gramophone Company in 1931.
On 28 September 2012, regulators approved Universal Music Group's planned acquisition of Parlophone's parent group EMI for £1.2 billion, subject to conditions imposed by the European Commission requiring that UMG sell off a number of labels, including Parlophone itself. On 7 February 2013, it was confirmed that Warner Music Group would acquire Parlophone Label Group for US$765 million. The deal was approved in May 2013 by the European Union
Soon after acquiring Parlophone, WMG signed an agreement with IMPALA and the Merlin Network (two groups which opposed the EMI/Universal deal) to divest $200 million worth of artists to independent labels in order to help offset the consolidation triggered by the merger.
Parlophone targets it audience by using a cookie on their searches. By doing this, they are able find their interest in music and showing them relevant ads. Through line management of Marketing Analyst, implement strategy for data analysis, reporting and optimisations across campaigns. Establish and maintain successful relationships with key streaming, social and content accounts (Spotify, Apple, Facebook, Twitter, Instagram, Shazam, TikTok, Snapchat, YouTube/Google, Vevo etc) to maximise marketing, editorial and promotional activity for artists.
A music industry pioneer in both technology and content, Columbia Records continues operating as one of the four labels of Sony Music Entertainment inc, a global recording company. The other three label groups within SMEI are Epic Records Group, Sony classical and relatively Entertainment Group.
Financial
As one of four label groups within Sony Music Entertainment Inc. Columbia Records does not independently report its financial results; they are included in the Sony Corporation's posted net earnings. For fiscal 1998, ended March 31, 1998, SMEI reported net earnings of $1.67 billion on revenue of $50.73 billion, compared with net income of $1.13 billion on revenue of $45.7 billion in fiscal 1997. In fiscal 1996, Sony's reported net earnings of $512 million on revenue of $43.3 billion, compared with a net loss of $3.3 billion on revenue of $44.8 billion in fiscal 1995.
Parlophone
Parlophone is a German-British record label. It was founded in Germany in 1896 by Carl Lindstrom Company. Parlophone company was founded by the British Branch label on 8th August 1923; the company developed a repuatation in a Jazz record label during the 1920's. Company acquired Parlophone's business, name, logo, and release library, and merged with the Gramophone Company on 31 March 1931 to become Electric & Musical Industries Limited(EMI)
The company owns:
The Beatles
Lily Allen
Coldplay
Dirty Vegas
The Good, the Bad and the Queen
The Good Natured
The Goons
Gorillaz
David Guetta
George Harrison
Richard Hawley
Heroes del Silencio
In 1962, Martin signed the Beatles (a struggling British band). The Beatles deal is one of the cheapest made by Parlophone. During the 1960's, the company became popular, after signing Cilla Black, Billy J Kramer, the Fourmost and the Hollies. The Beatles released the song 'She loves you' and an album 'Peppers Lonely heart club band', this lead the company to become even more popular than before. It was on the charts for 40 weeks.
Parlophone continued as a division of EMI until it was merged into the Gramophone Co. on 1 July 1965. On 1 July 1973, the Gramophone Co. was renamed EMI Records Limited. In 1927, The Columbia company became interested in Parlophone, later Parlophone became a subsidiary of Electric & Music industries after Columbia Graphophone merged with the Gramophone Company in 1931.
On 28 September 2012, regulators approved Universal Music Group's planned acquisition of Parlophone's parent group EMI for £1.2 billion, subject to conditions imposed by the European Commission requiring that UMG sell off a number of labels, including Parlophone itself. On 7 February 2013, it was confirmed that Warner Music Group would acquire Parlophone Label Group for US$765 million. The deal was approved in May 2013 by the European Union
Soon after acquiring Parlophone, WMG signed an agreement with IMPALA and the Merlin Network (two groups which opposed the EMI/Universal deal) to divest $200 million worth of artists to independent labels in order to help offset the consolidation triggered by the merger.
Parlophone targets it audience by using a cookie on their searches. By doing this, they are able find their interest in music and showing them relevant ads. Through line management of Marketing Analyst, implement strategy for data analysis, reporting and optimisations across campaigns. Establish and maintain successful relationships with key streaming, social and content accounts (Spotify, Apple, Facebook, Twitter, Instagram, Shazam, TikTok, Snapchat, YouTube/Google, Vevo etc) to maximise marketing, editorial and promotional activity for artists.
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